What are brands promoting in the monsoon

by Naina Singh Chauhan

What are brands promoting in the monsoon

What are brands promoting in the monsoon?

Monsoon season offers a unique opportunity for brands to connect with consumers on an emotional level. Here’s a breakdown of common product categories and promotional themes:

Product Categories

  • Food and Beverages:
    • Tea, coffee, and hot chocolate to combat the chill.
    • Snacks like pakodas, samosas, and chips to complement the rainy weather.
    • Frozen foods for quick and easy meals.
  • Personal Care:
    • Umbrellas, raincoats, and waterproof footwear.
    • Skin and hair care products to protect against moisture and humidity.
    • Insect repellents and mosquito coils.
  • Home and Living:
    • Home décor items like candles, diffusers, and cozy blankets.
    • Home improvement products like waterproofing solutions, leak detectors.
    • Air purifiers and dehumidifiers.
  • Automotive:
    • Tyres with good grip for wet roads.
    • Car care products like windshield wipers, rain repellents.
  • Travel and Leisure:
    • Destinations with pleasant monsoon weather (like hill stations, beaches).
    • Monsoon-themed getaways and packages.
    • Indoor activities and entertainment options.

Promotional Themes

  • Cozy and Comfort: Emphasizing warmth, relaxation, and indulgence.
  • Safety and Protection: Highlighting products that ensure safety during the rainy season.
  • Nostalgia and Memories: Evoking feelings of childhood and cherished moments.
  • Freshness and Purity: Associating products with the clean and rejuvenating aspects of rain.
  • Adventure and Exploration: Promoting outdoor activities and destinations suitable for the monsoon.

Do read: Where to travel in the monsoon season

Examples of Successful Monsoon Campaigns

  • Tea brands often create campaigns around the comforting experience of enjoying a cup of tea during the rain.
  • Umbrella brands focus on style, functionality, and durability to protect consumers from the elements.
  • Travel brands highlight destinations with pleasant monsoon weather and offer attractive packages.
  • Food brands promote their products as perfect companions for rainy days, often with heartwarming visuals and storytelling.

Food and Beverages in India: Monsoon Brand Marketing

Understanding the Indian Monsoon Palate

The Indian monsoon is synonymous with comfort food, warmth, and indulgence. Consumers tend to crave hot, spicy, and flavorful dishes to combat the damp weather.  

Potential Marketing Opportunities

1. Hot Beverages:

  • Tea:
    • Focus on the comforting and rejuvenating aspects of tea.
    • Introduce new flavors like ginger-lemon, cardamom-cinnamon.
    • Partner with popular snacks like samosas and pakodas.
    • Create campaigns around ‘chai time’ and ‘monsoon mornings.’
  • Coffee:
    • Highlight the warmth and richness of coffee.
    • Offer seasonal blends with spices like cardamom and clove.
    • Promote coffee-based desserts like coffee mousse or tiramisu.
  • Hot Chocolate:
    • Position as a cozy and indulgent treat.
    • Offer various flavor options like dark chocolate, white chocolate, and hazelnut.
    • Create limited-edition monsoon flavors like chai spice or ginger.

2. Comfort Food:

  • Snacks:
    • Emphasize the joy of sharing and togetherness.
    • Introduce new flavors and textures (e.g., spicy samosas, cheesy pakodas).
    • Offer convenient packaging for on-the-go consumption.
  • Ready-to-eat meals:
    • Highlight the convenience factor and delicious taste.
    • Offer warming and satisfying options like curries, biryanis, and soups.
    • Focus on healthy ingredients and authentic flavors.

3. Health and Immunity Boosters:

  • Immunity-boosting drinks:
    • Highlight the benefits of ginger, turmeric, and other immune-boosting ingredients.
    • Offer convenient packs or ready-to-drink options.
  • Healthy snacks:
    • Promote the importance of nutrition during the monsoon.
    • Offer options like roasted chickpeas, nuts, and seeds.

4. Monsoon-Themed Products:

  • Limited-edition packaging:
    • Create visually appealing packaging that reflects the monsoon season.
    • Use colors, imagery, and typography that evoke the mood of the season.
  • Collaborations:
    • Partner with other brands to create complementary products (e.g., tea and snacks).

Do read: What are the new social media trends

Marketing Tactics for Brand Promotions in the Monsoon

  • Digital Marketing:
    • Utilize social media platforms to engage with consumers.
    • Create visually appealing content showcasing monsoon-friendly products.
    • Run contests and giveaways to generate buzz.  
  • Traditional Media:
    • Leverage television and radio advertising to reach a wider audience.
    • Partner with influencers and celebrities for endorsements.
  • In-store Promotions:
    • Create attractive displays and promotions within retail outlets.
    • Offer discounts and combo offers to encourage purchases.

Have you thought of the right product to promote to the right audience at the right time during the monsoons? Interestingly, I have seen pharma companies advising on preventive and early screening health checkups for fever and monsoon! Have you seen these lately?