AdTech Delhi 2024: New Venue Draws Crowd

A surprise venue switch has sparked buzz among digital marketing professionals for the Adtech Marketing Event New Delhi 2024. Adtech Delhi 2024: New Venue Draws Crowd! The event’s move from Leela Ambience Gurugram to Yashobhoomi Conference Center Dwarka could be a strategic play to attract a wider audience and boost attendee numbers. As a leading global digital marketing conference, Adtech New Delhi brings together industry veterans, rising stars, and enthusiasts for unparalleled networking and knowledge sharing. The event took place from 13th and 14th March 2024.

This year’s theme concentrated on the future of marketing. The marketing world is evolving rapidly with new transformations and inventories germinating out of blue. Innovations and rising business acumen are seen as the key drivers for the futuristic marketing growth. What we had seen 10 years back, are ancient marketing forms now. Brands and agencies are now working with innovative forms of advertising with human touch. It was nice connecting with like minded marketers!

Marketing professionals from the domains of affiliate marketing, digital marketing, social media marketing, OEM marketing, mobile marketing and more, graced the event with their presence! The best part of these marketing conferences are the marketing bloggers (even I am one too!) who cover the event with complete coverage! Kudos to them!

Also read: Indian Affiliate Summit 2023

The opening day of Adtech New Delhi 2024 set the stage for innovation, featuring keynote addresses and sessions exploring cutting-edge marketing strategies. Attendees gained valuable insights on topics including:

  • India’s Quest for High & Stable growth: Mission StartUp Ignites Adtech 2024 with a Blueprint for High and Stable Growth (Panel Discussion with Anisha Singh, Founder of She Capital, Manish Chowdhary, Co-Founder of Wow Skinscience, Arjun Vaidya, Co-Founder of V3 Ventures & Nalin Mehta, Managing Director of Money Control).
  • Building on the India Stack: How Open Ecosystems are Revolutionizing Fintech, Commerce, Health & Media 2024 (Panel Discussion with Shireesh Joshi, President & Chief Business Officer, ONDC, Manish Vij, Managing Partner, Smile Group & Deepak Sharma, Tech Entrepreneur & CXO Advisor Former President & Chief Digital Officer, Kotak Mahindra Bank)
  • Unlocking The Potential of Generative AI: Microsoft Showcases Generative Power at Adtech New Delhi 2024 by Reena Mishra, Partner Sales Director – India & Southeast Asia

This is Just the Beginning! Dive Deeper into the DAY 1 Agenda New Delhi Adtech 2024.

Day 2 kicked off with the aroma of freshly brewed coffee and flaky croissants wafting through the venue. Attendees enjoyed a quick breakfast before diving into a packed day of sessions on navigating the cookieless future and reaching Gen Z audiences.

The energy crackled on Day 2 of Adtech New Delhi 2024 as the focus shifted towards the future of marketing. Sessions delved into the ever-evolving landscape, with a particular emphasis on two key demographics: Gen Z and the booming Creator Economy. Attendees gained valuable insights on how to effectively engage with these influential audiences, leveraging the power of data to craft winning strategies.

The second day of Adtech New Delhi 2024 opened with sessions on:

  • Brands that Have Reinvented Themselves for GenZ by Tom Fishburne, Creator of Marketoonist & Author of “Your Ad Ignored Here”. You wouldn’t have missed this with Tom Fishburne in the picture!
  • How Snapchat Became a GenZ Favourite? by Pulkit Trivedi, Managing Director, Snapchat India
  • Unlock the Power of of Whatsapp to Grow Your Business by Ekta Aggarwal, Strategic Partner Manager, Meta India
  • Secrets of Successful Brand & The Creator Economy Collaborations: Explore the changing influencer landscape! Learn how brands are using both macro and micro influencers, and discover strategies for success in this evolving space (Panel Discussion with Niti Kumar, Chief Operating Officer, Starcom, Vishal Gaba, Former Associate Director – Marketing, BIRA, Arush Chopra, Co-founder & CEO, Just Herbs, Ankit Desai, Head – Media & Digital Marketing (India & Global Center of Excellence), Marico

From what I have gathered over these two days, this recap highlights some of the must-attend sessions at Adtech New Delhi 2024:

  • Generative AI and the Evolving Programmatic Marketing Landscape: These sessions explored the impact of Generative AI on advertising and how programmatic buying is adapting to this new technology.
  • Consumer Behavior Data: Shaping Business Decisions and Predicting Future Needs: The importance of detailed consumer data insights for driving informed business decisions and anticipating future consumer behavior was a key takeaway.
  • The Creator Economy and Gen Z Marketing Strategies: Day 2 offered insights into the creator economy and strategies for effective marketing to Gen Z.
  • Tom Fishburne as a Surprise Guest: A surprise appearance by marketing expert Tom Fishburne added another layer of excitement to the event.

We just wrapped up an incredible two days at Adtech New Delhi 2024! Stay tuned for details about next year’s conference (Adtech New Delhi 2025).

In the meantime, visit my marketing blog for a comprehensive calendar of the top digital marketing conferences happening worldwide.

Photo courtesy: First-hand shots of the event (Naina Singh Chauhan’s iPhone 14 Pro). Quality shot is what I believe in! 🙂