Levi’s to Levii’s
Levi’s to Levii’s: How did this happen? This actually happened, to our surprise. The iconic jeans fashion clothing brand changed it’s brand logo and name identity on social media. They even paid tribute to Beyonce with a bee emoticon in its bio description! How cute can that be(e) {pun intended}.
But, how did this happen? Has the impact become like those from Taylor Swift songs and stage appearances from her shows? Was this big like her marketing tactics? It was a certainly eye opener for me!
How did Levi’s become Levii’s?
It all started with Beyonce releasing an album ft. Post Malone titled ‘Levii’s Jeans’. She didn’t want the brand to be in trouble of using their brand name ‘Levis’ and henced titled it with double ‘ii’. Levis didn’t mind at all. Infact, they revised their logo for a short while to pay tribute to Beyonce including changes in the bio. This was a sweet takeaway, and enhanced synergies organically between the two – Beyonce and Levis Brand.
Levis is an iconic brand that maintained a niche for itself in the Jeans segment. What do you think of when you recall Jeans, it’s Levis! There are other brands in the fashion market, but Levis tops the chart always, when it comes to delivering quality jeans. There have been jean callouts as well, such as the famous 501 original Levis Jeans.
If not Levis, then Cocacola’s advertising history? Please read.
Wait a second, why have I started speaking about Levis? Woah! The effect is strong! Effective storytelling and the hook within the musical story inference sparked a neuron in my brain to think of Levis with Jeans as a recall identity. Now, I have started writing about it, if this isn’t earned media, what is? Many of you can learn about digital marketing and advertising terms though my articles – ha ha ha!
Did you know? There is a hidden meaning in Beyonce’s song name – Leviis. It symbolises the 2nd act of her three-act project. Many tracks in her album have II in them. Who knew?
What was the impact of the marketing buzz? Levi’s stock rose by a whooping 20%!
Is Levii’s, oops, Levi’s on your tips now? It sure is for me!